MODEL

Models play a central role in events and exhibitions as visual ambassadors of brand image and product storytelling. Through professional presentation, body language, and interactive skills, they visually communicate product features and brand values to audiences, enhancing event appeal and engagement.

This checklist outlines the core responsibilities and behavioral standards for models across pre-event, on-site, and post-event phases. It applies to scenarios such as fashion shows, product launches, and exhibition displays, supporting brands in achieving impactful visual marketing.

Responsibilities of Event & Exhibition Models

1. Product Demonstration & Storytelling
◆ Demonstrate product key features (e.g., apparel, jewelry, tech devices)
through professional poses, expressions, and movements.
◆ Perform contextualized storytelling aligned with brand themes (e.g., runway
walks, static posing, scenario-based interactions).

2. Runway & Stage Performance
◆ Execute runway walks according to scripts, ensuring synchronization with
music, lighting, and formation.
◆ Engage in stage performances during launches or ceremonies to convey
brand creative concepts.

3. Media & Photography Collaboration
◆ Proactively adjust poses and angles for photographers/videographers to
ensure high-quality visual content.
◆ Communicate product details and brand key messages clearly during media
interviews or live streams.

4. Image Management
◆ Adhere strictly to brand guidelines for makeup, hairstyle, and attire before
events.
◆ Maintain professional appearance during exhibitions, avoiding inappropriate
behavior that may harm brand reputation.

5. Audience Engagement
◆ Proactively invite visitors to experience products at booths, boosting
engagement through friendly interactions.
◆ Answer basic visitor inquiries (e.g., product materials, functions) and redirect
complex questions to specialists.

6. Adaptability & Teamwork
◆ Adapt flexibly to changes (e.g., schedule shifts, route adjustments) and follow
on-site instructions.
◆ Collaborate effectively with makeup artists, fellow models, and event staff.

7. Backstage Preparation & Safety Compliance
◆ Inspect costumes and props in advance, report damages or shortages
promptly.
◆ Follow backstage safety protocols (e.g., fire prevention rules, equipment
guidelines).

Key Competencies
◆ Body expressiveness and camera awareness
◆ Ability to memorize product details quickly
◆ Cross-cultural sensitivity (for international events)
◆ Physical stamina for prolonged standing/walking

Note: Responsibilities may vary by event type (e.g., luxury fashion shows, auto shows, tech expos). Pre-event rehearsals and brand training are recommended.